SmartRevenue has conducted 1.2 million interviews and observations in 60 countries, in 210 retail banners, covering 120 categories
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In 2014, SmartRevenue and INI launched INI-SMARTREVENUE, a full-service insights and strategy company in China focused on consumer and shopper insights. Bringing together two independent companies, the integrated INI-SmartRevenue brand combines an experienced global team with expert local knowledge enabling clients to identify insights into the Chinese consumer and shopper path to purchase.
INI-SMARTREVENUE has offices in Guangzhou, Shanghai and Shenzhen and offers data collection in more than 300 national key cities in China by leveraging strategic partnerships with companies in multiple locations to efficiently and effectively implement cross-regional projects.