The consumer and shopper are different and require different strategies and tactics. SmartRevenue’s mission is to provide the support for the development and implementation of these strategies and tactics.
Collecting and analyzing shopper insights clearly helps increase profitable sales. Retailers and manufacturers that devote resources to shopper insights can expect the investment to not only show a quick payback, but also are likely to gain a more engaged shopper base.
Univision Communications Inc., the leading media company serving Hispanic America, revealed the findings of a study, conducted in partnership with SmartRevenue, that tracks the “Hispanic Path to Purchase” in the snacks and frozen foods categories.
Trading partners rely on shopper marketing and category management to present more product choices to shoppers more conveniently in the store. While they are distinct, these practices often work together to benefit the manufacturer, retailer and shopper.