SmartRevenue's team uniquely combines academic excellence and industry experience to deliver meaningful and actionable insights to clients


John Dranow, CEO

John Dranow is founder and CEO of SmartRevenue. SmartRevenue is a five-time honoree and Honor Roll member of the Inc. Magazine 5000 list of Fastest-Growing Private US Companies. John is also the co-founder of the New England Culinary Institute where he was named Vermont and New England Small Business Administration (SBA) “Person of the Year” and first runner-up in the USA. He is a former chair of the American Institute of Food and Wine and has extensive experience in retail consulting and research, food service, and career education. He has taught and administered at the University of Iowa, University of Missouri, Radford College, and Goddard College. John is the author of two books and holds a BA from Boston University and an MA and MFA from the University of Iowa, and was awarded a National Endowment for the Arts Grant.

Dard Neuman, PhD., President

Dard combines academic excellence and industry expertise to design SmartRevenue's quantitative ethnography research, guide research analysis, and provide clients with actionable insights. He has been part of the SmartRevenue team from its beginnings, ensuring that project operations, management, and deliverables are of the highest quality. Dard received his Ph.D. in cultural anthropology, where he completed doctoral research as a Fulbright-Hays scholar.  Dard has also gained distinction as a professor; he served on the Columbia University core curriculum and received the teaching award for excellence.


Jon Keesey, COO

Jon oversees the recruiting, screening, and training of the SmartRevenue ethnographic field team. He has nearly a decade of operations and marketing experience as a small business owner, and has launched several successful product lines. Jon was a Ph.D. candidate (ABD) in anthropology at the University of California, Santa Cruz, where he won the Excellence in Teaching award and conducted research in Haiti and Uganda.

Braxton Haulcy, VP of Business Development & Client Services

Braxton is a veteran of the research industry, with more than 20 years of consumer packaged goods experience. He has experience in market research, customer satisfaction and loyalty research, competitive intelligence, category management, field sales, corporate development, and finance. Previous experience includes work with Pillsbury, General Mills, Information Resources (IRI), and Nielsen. Braxton received his MBA in Marketing from the Krannert Graduate Management School at Purdue University.


Jennifer Heuss, VP of Global Ethnographic Insights

Jennifer oversees the integration of SmartRevenue’s portfolio of qualitative services with the company’s broader product offerings and brings senior leadership to global research initiatives. As a Linguistic Anthropologist with an ear for language and keen understanding for cultural and social interpretation, Jennifer brings a unique perspective to developing methodologies that capture context dependent attitudes and values that are at the core of consumer and shopper decision making throughout the path to purchase. Jennifer received her MA in Anthropology from Texas Tech University. She is based in Geneva, Switzerland.

Seema Rizvi, VP of Marketing

Seema oversees SmartRevenue's marketing initiatives and trade show management. She began her career at SmartRevenue as a researcher, both in the field and managing online studies. Previously, Seema worked in strategic planning and email marketing. She received her M.A. in Anthropology at Columbia University.


Angela Klepach

Project Director, Director of Recruiting and Panel Services

Annik Ramsey

Project Manager

Caroline Castillo

Field Manager

Cody Jones

Supervisor of Field Resources

Daniel Holcomb

Client Services Manager


David Smith

Project Fulfillment Specialist

James Rizzo

Director of Data Processing

Kim Waack

Manager, Ethnographer Recruiting and Training

Kimberly Fender

Sales Administrative Assistant

Laura Hanson, Ph.D.

Research Director

Laurie Lillie

Director of Field Operations

Michael Kozloski, Ph.D.

Senior Data Analyst

MongQ Tran

Sales and Marketing Manager

Nicky Barney

Human Resources Manager

Patrick Kinkead

Data and Panel Manager


Samantha Miller

Manager, Accounts Receivable and Manager, Contractor Administration

Sharon Metcalfe

Manager of Product Material

Shauna Trueblood

Technical Support and Project Fulfillment Specialist

Wendy Grubbs

Field Coordinator



Raymond Liang, CEO, INI

Raymond  has over 20 years of experience in market research. Raymond possesses hands-on experience for both quantitative and qualitative disciplines across various consumer segments for international and local clients. He is also an expert moderator, having moderated over 800 groups. Additionally, Raymond has experience in behavioral research in China and has traveled to the United States on several occasions to share his Chinese shopper understanding and  knowledge. 


Wei Wei Zhang, Senior Research Director, INI

Wei Wei  is an experienced quantitative and qualitative researcher. She helps clients develop rich insights in consumer attitudes, branding, positioning and segmentation. She has particular expertise in quantitative data analysis and strategic planning.  In her 12+ years of research experience, Wei Wei has covered telecommunication and IT, finance, mobile phone, electrical appliances, food and beverage, personal care products, FMCG, cosmetics and medicine, and automotive. She is fluent in a range of research categories: consumer understanding, U&A , branding, segmentation, new product development, product and concept test, customer satisfaction, and pricing.


Rebecca Chen, Research Director, INI

Rebecca has over 10 years of experience in market research. She is particularly skilled in U&A exploration, new product evaluation, brand positioning, segmentation, mystery shopper and  B2B studies. With a solid marketing management professional foundation and keen marketing insight, she aims to solve client's business issues and receives widespread praise from the clients. Rebecca graduated from Sun Yat-sen University with a Master's Degree of Technical Economy and Management, and has worked for TNS-RI, Amway, and Consumer Search Group. She focuses on FMCG, IT, finance and health-care food industry. Rebecca excels at using a variety of consumer insight exploration tools to provide effective and value-added marketing solutions. 


Denise Deng, Associate Research Manager, INI

Denise joined marketing research after graduating with an MPP degree and a minor in Evaluation from the University of Minnesota in 2013. She has experience as a researcher on multiple projects in the US, including studies of museum enterprise ticket price, and exhibition visual studies in the Science Museum of Minnesota. After returning to China, Denise participated in the first global-wide industry research on social enterprises, and worked as one of the main coordinators for the Chinese region. In this project, Denise conducted over 70 in-depth interviews with CEOs of social enterprises in China. Denise has been a member of AEA (American Evaluation Association) since 2011; a professional association providing both qualitative and quantitative knowledge for studies on human behavior.


Learn more about our INI-SmartRevenue partnership