SmartRevenue's team uniquely combines academic excellence and industry experience to deliver meaningful and actionable insights to clients


John Dranow, CEO

John Dranow is founder and CEO of SmartRevenue. SmartRevenue is a five-time honoree and Honor Roll member of the Inc. Magazine 5000 list of Fastest-Growing Private US Companies. John is also the co-founder of the New England Culinary Institute where he was named Vermont and New England Small Business Administration (SBA) “Person of the Year” and first runner-up in the USA. He is a former chair of the American Institute of Food and Wine and has extensive experience in retail consulting and research, food service, and career education. He has taught and administered at the University of Iowa, University of Missouri, Radford College, and Goddard College. John is the author of two books and holds a BA from Boston University and an MA and MFA from the University of Iowa, and was awarded a National Endowment for the Arts Grant.


Raymond Liang, CEO, INI

Raymond  has over 20 years of experience in market research. Raymond possesses hands-on experience for both quantitative and qualitative disciplines across various consumer segments for international and local clients. He is also an expert moderator, having moderated over 800 groups. Additionally, Raymond has experience in behavioral research in China and has traveled to the United States on several occasions to share his Chinese shopper understanding and  knowledge. 


Wei Wei Zhang, Senior Research Director, INI

Wei Wei  is an experienced quantitative and qualitative researcher. She helps clients develop rich insights in consumer attitudes, branding, positioning and segmentation. She has particular expertise in quantitative data analysis and strategic planning.  In her 12+ years of research experience, Wei Wei has covered telecommunication and IT, finance, mobile phone, electrical appliances, food and beverage, personal care products, FMCG, cosmetics and medicine, and automotive. She is fluent in a range of research categories: consumer understanding, U&A , branding, segmentation, new product development, product and concept test, customer satisfaction, and pricing.


Rebecca Chen, Research Director, INI

Rebecca has over 10 years of experience in market research. She is particularly skilled in U&A exploration, new product evaluation, brand positioning, segmentation, mystery shopper and  B2B studies. With a solid marketing management professional foundation and keen marketing insight, she aims to solve client's business issues and receives widespread praise from the clients. Rebecca graduated from Sun Yat-sen University with a Master's Degree of Technical Economy and Management, and has worked for TNS-RI, Amway, and Consumer Search Group. She focuses on FMCG, IT, finance and health-care food industry. Rebecca excels at using a variety of consumer insight exploration tools to provide effective and value-added marketing solutions. 


Denise Deng, Associate Research Manager, INI

Denise joined marketing research after graduating with an MPP degree and a minor in Evaluation from the University of Minnesota in 2013. She has experience as a researcher on multiple projects in the US, including studies of museum enterprise ticket price, and exhibition visual studies in the Science Museum of Minnesota. After returning to China, Denise participated in the first global-wide industry research on social enterprises, and worked as one of the main coordinators for the Chinese region. In this project, Denise conducted over 70 in-depth interviews with CEOs of social enterprises in China. Denise has been a member of AEA (American Evaluation Association) since 2011; a professional association providing both qualitative and quantitative knowledge for studies on human behavior.


Learn more about our INI-SmartRevenue partnership