SmartRevenue offers a complete range of methodologies to capture insights along the Omnichannel path-to-purchase. Our multi-method approach integrates qualitative & quantitative methods to provide clients actionable insights with breadth and depth.


At-Home

Methods

  • In-Home Ethnography
  • Home-to-Store Shopalongs
  • Longitudinal Consumption and Behavioral Tracking
  • Diaries/Journaling
  • Archaeology of Storage
  • Card Sort Analysis
  • Digital Surfalongs

Insights

  • Household Dynamics and Decision Making
  • Intentionality and Planning Sequences
  • Consumption and Usage Behaviors
  • Channel/Retailer/Brand/ Product Selection

 


In-Public

Methods

  • Shopalongs
  • Observations and Interviews
  • On The Go Mobile
  • Eyeglass Camera Video
  • Feet-On-The-Street Interviews
  • Event and Brand Intelligence
  • Competitive Landscape Assessment
  • Flow Counting (Shopper Traffic)

Insights

  • Touchpoint ROI
  • Brand and Product Awareness
  • Traffic Analysis and Conversion 
  • Buzz Tracking

In-Store

Methods

  • Quantitative Ethnography
  • Shopalongs
  • Self-Guided Mobile Interviews
  • Flow Counting (Shopper Traffic)
  • Exit Interviews
  • Planogram Testing
  • Longitudinal Consumption and Behavioral Tracking
  • Card Sort Analysis
  • Eyeglass Camera Video

Insights

  • Navigation, Selection, De-Selection, Conversion
  • Optimal Display, Shelf Organization, Packaging
  • Traffic Analysis and Conversion
  • Channel/Retailer/Product/ Brand Selection
  • Merchandising and Assortment

In-Digital

Methods

  • O2O Path to Purchase
  • Digital Surfalongs
  • Website Tracking/Analysis

Insights

  • Search and Navigation Behaviors
  • Optimal Site Layout and Communication
  • Optimizing e-Commerce Experience
  • Retailer/Brand/Product Decision Making
  • Cross Platform and Channel Shopability

SmartRevenue also provides:

  • Expert Shop & Store Audits
  • Focus Groups/Moderation
  • Online Surveys
  • Conjoint Analysis
  • Loyalty Card Analysis
  • Heat Maps
  • Path Tracking
 

We would welcome the opportunity to review our methods and capabilities with you.

To learn more about SmartRevenue's capabilities, download our executive summary: 

 

Or email us for more information: braxton.haulcy@smartrevenue.com