The Omnichannel Path-To-Purchase is multidimensional: shoppers shop anywhere at anytime, across physical, digital, and social spaces 

To successfully activate in the Omnichannel world, it is critical for retailers and manufacturers to understand which touchpoints are driving purchase behavior. We help clients:

  • Identify and assess touchpoints in the Omnichannel universe most relevant to their shoppers by category
  • Engage strategically and tactically with digital to be relevant today, and understand how to best position for the future
  • Discover and leverage new patterns of Omnichannel shopping behavior

Learn more about how SmartRevenue leverages Digital Ethnography to capture Omnichannel path-to-purchase insights.

SmartRevenue's insights provide a foundation for marketing in an Omnichannel world: what marketing, sales, and merchandising tactics are relevant and effective 


We would welcome the opportunity to review our methods and capabilities with you.

To learn more about SmartRevenue's capabilities, download our executive summary: 


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