SmartRevenue CEO, John Dranow, Discusses The Role of Anthropology in Market Research

SmartRevenue’s CEO, John Dranow, sits down with Will Bachman of Umbrex to discuss the role of anthropology in market research. From tracking KPIs around consumer and shopper awareness, engagement, and conversion in-stores and with retail displays, to using field interviews and observations to uncover behavioral insights, John looks at the compelling ways that anthropological methods can be used.

Interested in learning more about how anthropology can be used to identify data whitespace and uncover lost opportunities? Click the link below to hear the podcast.