SmartRevenue and Luth Research will be presenting new findings on the Grocery Digital Path to Purchase at Quirk's Orange County.
Online grocery shopping is expected to grow significantly from $14B in 2017 to $26B by 2020. Yet online grocery and related CPG shopping today is nascent enough that shopper behavior and habits are still being formed.
Join industry experts SmartRevenue and Luth Research to unpack key differences and identify critical equivalences in in-store and online grocery shopping. Leveraging years of in-store observation/interviews and digital passive tracking data, we will examine similarities and differences between in-store and online shopping, and implications on the grocery path to purchase. Finally, we’ll look at how an integrated digital ethnographic approach provides a more complete understanding of your shopper’s omnichannel path to purchase.
Where: Quirk's Event Orange County, 2018
When: Tuesday, January 30th, 4:15 - 4:45 PM
Can't make the event but interested in learning more? We are happy to schedule a time to review the presentation with you. Please contact Braxton Haulcy, VP of Business Development & Client Services @firstname.lastname@example.org