DFW International Airport Renews SmartRevenue’s Professional Consumer Research Services Contract For The Second Year

Stamford, CT: SmartRevenue is pleased to announce the renewal of the Professional Consumer Research Services contract with the Dallas Fort Worth (DFW) International Airport for a second year. SmartRevenue provides on-site multi-lingual and English-speaking ethnographers to conduct quantitative and qualitative surveys for the Airport’s Marketing Services Department. The DFW Airport Board initially awarded the contract to SmartRevenue in September of 2016. 

SmartRevenue averages over 2,100 surveys per month, including Customer Satisfaction surveys, Airport Council International Air Service Quality (ACI-ASQ) surveys, and custom research projects at DFW, as well as provides translation of English surveys in 8 different languages: Spanish, Portuguese, Arabic, French, Mandarin, Japanese, Korean, and Hindi.  DFW International Airport averages over 60 million travelers annually and strives to provide the ultimate customer experience.  

SmartRevenue is proud to support DFW in their mission “To provide an exceptional Airport experience for our customers and connect our community to the world.” DFW is the 4th busiest airport in the world based on the number of operations and the 10th largest based on passengers. They serve 167 domestic non-stop destinations and 56 international destinations and have 20 cargo airlines providing worldwide freighter service.

About SmartRevenue
SmartRevenue is your eyes and ears at the point of purchase, experience, and consumption, at-home, in-public, in-store, and in the digital space, anywhere in the world.

SmartRevenue offers the largest field force of over 1,000 ethnographers trained in behavioral science and uses quantitative ethnography to get at critical point-of-experience KPI measures that are not available through other traditional market research approaches. By understanding the touch-points and drivers along the omnichannel path to purchase, companies can create more targeted pre-store and in-store marketing, merchandising, and sales plans as well as identify lost and white space opportunities.

SmartRevenue has conducted over one million observations and interviews in 120 categories across 210 retail banners in the U.S., Canada, Latin America, Asia, Europe, Australia, and the Middle East.

For more information, please contact John Dranow, CEO. SmartRevenue: john.dranow@smartrevenue.com