How To Use Ethnography to Uncover Omnichannel Path to Purchase Insights
Join SmartRevenue and Kimberly-Clark at the OmniShopper 2017 Conference to see how they did it
We are in the midst of a radical retail shift as more shoppers go online for more product categories including groceries and traditional CPG products. In this complicated and rapidly changing retail environment, it is increasingly critical to understand how to win with your shoppers, wherever and however they shop. With new shopping and searching habits being formed in the digital space, learn how we can use ethnography to uncover how decision-making processes are different in-store vs. online.
Join Kimberly-Clarke and SmartRevenue at OmniShopper 2017 Conference in Minneapolis, June 20th — 22nd. They will share strategies on how to capture and use digital shopper insights to better understand the omnichannel shopper path to purchase. Drawing on examples from a multi method research study incorporating in-store observations and interviews, online interviews, digital surf-alongs, and eye-tracking, we will look at how physical and digital ethnography unpacks the shoppers’ sequence along the omnichannel path-to- purchase, so that your digital strategy fully leverages shopper insights.
Kimberly-Clark and SmartRevenue Present:
“Applying Digital and Physical Ethnography to Understand the Omnichannel Path-to- Purchase”
Michelle Mack, Sr. Shopper Insights Manager II, Kimberly-Clark
Dard Neuman, PhD, President, SmartRevenue
Tuesday, June 21st @ 2 PM
OmniShopper 2017 Conference, Hyatt Regency Minneapolis
Click here for more information on the OmniShopper 2017 Conference Use the SmartRevenue code at registration for 25% off current rates: OMNI17SMART
We always welcome the opportunity to speak with you and learn about your business needs.
Please contact Braxton Haulcy, VP of Business Development, for more information:
Email: email@example.com; Tel: (763) 331-5424.
SmartRevenue is your eyes and ears at the point of purchase, experience, and consumption, at-home, in-public, in-store, and in the digital space, anywhere in the world. SmartRevenue has conducted over one million observations and interviews in 120 categories across 210 retail banners in the US, Canada, Latin America, Asia, Europe, Australia, and the Middle East.