SmartRevenue and Samsung to present at International Shopper Insights in Action Event in November
SmartRevenue is pleased to be a first-time sponsor and speaker at the 4th Annual International Shopper Insights in Action Event November 3rd—5th in Edinburgh, Scotland. The International Shopper Insights in Action Event brings together over 250 of the most prominent retailers and FMCGs from across 35+ countries to share best practices (and next practices). SmartRevenue is thrilled to be among the industry leaders presenting at this year’s conference. Dard Neuman, PhD., President of Insights at SmartRevenue, will be sharing the stage with Kyle Rhodes of Samsung to look at the Mobile Path to Purchase in their presentation:
Samsung: Utilizing Mobile Phone Path to Purchase Insights To Drive Brand, Excitement, Knowledge, and Conversion Through Experience Programs
Their session will look at the Mobile Phone Path to Purchase and how core shopper insights drive unique experience programs both in and out-of-retail. Samsung's experience programs are designed to deliver technology knowledge, build brand excitement, and drive sales. Join us to understand how integrating on-the-ground shopper insights with the execution of experience programs has allowed Samsung to identify:
- Barriers and opportunities for shopper conversion
- Brand perceptions and awareness
- Insights to drive brand excitement and loyalty
SmartRevenue is your eyes and ears at the point of purchase, experience, and consumption, at-home, in-store, and in-public, anywhere in the world. SmartRevenue offers the largest field force of over 1000 ethnographers trained in behavioral science and uses quantitative ethnography to get at critical point-of-experience KPI measures that are not available through other traditional market research approaches. By understanding the touch-points and drivers along the OmniShopper path to purchase, companies can create more targeted pre-store and in-store marketing, merchandising, and sales plans as well as identify lost and white space opportunities.
SmartRevenue has conducted over 800 different studies with over 600,000 participants, in 80 categories, and in 150 retail banners, in all US markets. SmartRevenue offers global insights services through SmartWorldShopper. SmartWorldShopper has conducted over 2500 studies, in 60 countries, in over 100 retailer banners over the past 25 years.