Join SmartRevenue at the leading retail & insights event — OmniShopper 2016 — for a pre-conference workshop on best practices. Led by Caprē Group and SMARTREVENUE, with expert panelists from Hershey’s and Wrigley. Register now @ www.omnishopperevent.com
Sunday, July 10th, 2016: THE SHOPPER INSIGHT LIFECYCLE: Best Practices from Generation to Application*
LUNCH & REGISTRATION: 12:00 – 1:00 PM
WORKSHOP & PANEL: 1:00 – 5:30 PM
Join industry experts for an interactive half-day workshop focused on best methods around shopper research, insights, and activation. We will explore and learn applied best practices from beginning to end — generation through application — with practical, real world tools and examples.
Engaging and fast-paced, this classroom-style workshop is appropriate for those new to shopper insights, as well as experienced professionals seeking to refresh their insights knowledge through best-in-class approaches.
- Insights Generation
- Methodological Landscape and Choices
- Deployment and Activation
Register now @ www.OmniShopperEvent.com
Save 20% with SmartRevenue’s discount code*:
John Dranow is the founder and CEO of SmartRevenue, a leading provider of shopper insights and innovator in bringing quantitative ethnography to insights generation.
Claire Quinn is a Principal at Caprē Group, a marketing consulting firm focused on helping clients achieve competitive advantage through differentiated commercial capabilities and strategies.
Panel members include Stephen Bettencourt, Director, Shopper Insights U.S. & Canada, The Hershey Company and Michelle Gansle, Director, Shopper Insights & Analytics, Wrigley.
* Space is limited and you must pre-register to attend. An additional $495 will be added to your OmniShopper registration fees.
**20% off current registration rates