smartrevenue and caprē group to lead shopper insights best practices workshop @ omnishopper 2016

Join SmartRevenue at the leading retail & insights event — OmniShopper 2016 — for a pre-conference workshop on best practices. Led by Caprē Group and SMARTREVENUE, with expert panelists from Hershey’s and Wrigley. Register now @

Sunday, July 10th, 2016: THE SHOPPER INSIGHT LIFECYCLE: Best Practices from Generation to Application*


WORKSHOP & PANEL: 1:00 – 5:30 PM

Join industry experts for an interactive half-day workshop focused on best methods around shopper research, insights, and activation. We will explore and learn applied best practices from beginning to end — generation through application — with practical, real world tools and examples.

Engaging and fast-paced, this classroom-style workshop is appropriate for those new to shopper insights, as well as experienced professionals seeking to refresh their insights knowledge through best-in-class approaches.

Topics include:

  • Insights Generation
  • Methodological Landscape and Choices
  • Deployment and Activation

Register now @ 
Save 20% with SmartRevenue’s discount code*: 

Workshop Leaders: 
John Dranow is the founder and CEO of SmartRevenue, a leading provider of shopper insights and innovator in bringing quantitative ethnography to insights generation.

Claire Quinn is a Principal at Caprē Group, a marketing consulting firm focused on helping clients achieve competitive advantage through differentiated commercial capabilities and strategies.

Panel members include Stephen Bettencourt, Director, Shopper Insights U.S. & Canada, The Hershey Company and Michelle Gansle, Director, Shopper Insights & Analytics, Wrigley.

* Space is limited and you must pre-register to attend. An additional $495 will be added to your OmniShopper registration fees. 
**20% off current registration rates

Click here for complete workshop details; 
Click here to download workshop brochure