smartrevenue and kimberly-clark speaking at omnishopper 2017

How To Use Ethnography to Uncover Omnichannel Path to Purchase Insights

Join SmartRevenue and Kimberly-Clark at the OmniShopper 2017 Conference to see how they did it

We are in the midst of a radical retail shift as more shoppers go online for more product categories including groceries and traditional CPG products. In this complicated and rapidly changing retail environment, it is increasingly critical to understand how to win with your shoppers, wherever and however they shop. With new shopping and searching habits being formed in the digital space, learn how we can use ethnography to uncover how decision-making processes are different in-store vs. online.

Join Kimberly-Clarke and SmartRevenue at OmniShopper 2017 Conference in Minneapolis, June 20th — 22nd. They will share strategies on how to capture and use digital shopper insights to better understand the omnichannel shopper path to purchase. Drawing on examples from a multi method research study incorporating in-store observations and interviews, online interviews, digital surf-alongs, and eye-tracking, we will look at how physical and digital ethnography unpacks the shoppers’ sequence along the omnichannel path-to- purchase, so that your digital strategy fully leverages shopper insights.

Kimberly-Clark and SmartRevenue Present: 
“Applying Digital and Physical Ethnography to Understand the Omnichannel Path-to- Purchase” 

Michelle Mack, Sr. Shopper Insights Manager II, Kimberly-Clark
Dard Neuman, PhD, President, SmartRevenue 

Tuesday, June 21st @ 2 PM
OmniShopper 2017 Conference, Hyatt Regency Minneapolis


Click here for more information on the OmniShopper 2017 Conference Use the SmartRevenue code at registration for 25% off current rates: OMNI17SMART

We always welcome the opportunity to speak with you and learn about your business needs. 
Please contact Braxton Haulcy, VP of Business Development, for more information: 
Email: braxton.haulcy@smartrevenue.com; Tel: (763) 331-5424.


About SmartRevenue
SmartRevenue is your eyes and ears at the point of purchase, experience, and consumption, at-home, in-public, in-store, and in the digital space, anywhere in the world. SmartRevenue has conducted over one million observations and interviews in 120 categories across 210 retail banners in the US, Canada, Latin America, Asia, Europe, Australia, and the Middle East.

smartrevenue at cma annual conference, may 2017

SmartRevenue Exhibiting At The Category Management Association’s Annual Conference

The SmartRevenue team is heading to the Category Management Association’s 2017 Annual Conference, May 15th — 17th in Las Vegas.

The CMA Annual Conference provides comprehensive opportunities for learning, training, and bringing back best practices to your organization. SmartRevenue will be providing Solutions Demos on how to identify lost opportunities not captured by big data, and how to apply physical and digital ethnography to capture omnichannel insights. Please stop by booth 20 to learn more.

Learn more about the CMA Conference: http://catman.global/events/annual-conference

About SmartRevenue 
SmartRevenue is your eyes and ears at the point-of-purchase, experience and consumption, at home, in public, in-store and in digital, anywhere in the world. We've conducted over 1 million observations and interviews in 120 categories across 210 retail banners in the U.S., Canada, Latin America, Asia, Europe and the Middle East. Leveraging the best trained and educated in-house field force of over 1,200 global ethnographers, SmartRevenue helps clients identify critical point-of-purchase, experience and consumption KPI data white space metrics unavailable through other market research approaches.

Contact us for more information:
Braxton Haulcy, VP of Business Development & Client Service
braxton.haulcy@smartrevenue.com

smartrevenue speaking with crayola at globalshop 2017

SmartRevenue will be co-presenting with Crayola and PCA at Globalshop 2017 on how to effectively leverage shopper insights to create engaging category destinations. As the category leader of children's art supplies and kid inspired innovations, Crayola developed and executed a learning plan and strategy to understand how their shoppers engaged with and shopped the category. SmartRevenue worked with Crayola to generate insights around shopper need states and navigational patterns across multiple channels and categories.

By combining a Shelf Back approach and Blue Sky Thinking utilizing their visual merchandising laboratory, Crayola collected multiple data points enabling a comprehensive understanding of the CAS shopper. These multilayered insights and shopper stories helped Crayola redesign aisles and offer new category solutions.


Driving Big Ideas using a Shelf Back Approach & Blue Sky Thinking
Wednesday, March 29, 2017: 1:30 PM - 2:30 PM

Presenters:

Rick Stringer
Vice President of Customer Solutions
Crayola

Jeffrey Rafalski
Director of Insights and Creative Development for In-Store Merchandising
PCA

John Dranow
CEO
SmartRevenue


About SmartRevenue
SmartRevenue is your eyes and ears at the point-of-purchase, experience and consumption, at home, in public, in-store and in digital, anywhere in the world. We've conducted over 1 million observations and interviews in 120 categories across 210 retail banners in the U.S., Canada, Latin America, Asia, Europe and the Middle East. Leveraging the best trained and educated in-house field force of over 1,200 global ethnographers, SmartRevenue helps clients identify critical point-of-purchase, experience and consumption KPI data white space metrics unavailable through other market research approaches.

Contact us for more information:
Braxton Haulcy, VP of Business Development & Client Service
braxton.haulcy@smartrevenue.com

smartrevenue speaking at quirk’s event, ny

SmartRevenue will be exhibiting and speaking at The Quirk's Event, New York, March 21 - March 22, 2017. SmartRevenue's CEO, John Dranow, will discuss how to identify and quantify lost opportunities not captured by big data.

Date/Time: Tuesday, March 21st at 1:30 PM

Location: Quirk's Event, NYC (http://www.thequirksevent.com/brooklyn/)

Title: Identifying and Quantifying The Lost Opportunities Not Captured By Big Data

In recent years, the promise and reality of big data have yielded new possibilities for understanding and interpreting purchase behavior. Because of these advances, there is the natural tendency to rely on such data to guide marketing, merchandising, and sales planning.

While the potential benefits are attractive because of their scalability and cost-effectiveness, big data do not tell the whole story of shopping behavior, leaving an area of uncertainty where key insights can be generated to drive practical, actionable, revenue-producing solutions.

In this session, John Dranow, CEO, SmartRevenue, discusses data-driven approaches for improving retail performance through the analysis and modification of the shopping process. Drawing from case study examples, we look at how to capture the larger context of the shopper story: how to uncover motivations, purchase drivers and barriers, which are critical to understanding why shoppers select or de-select products, brands, and retailers.

By studying how and why shoppers buy, marketers can:

  • Identify lost opportunities — shoppers with latent product needs that can be activated at the point-of-purchase, and those who express a need but fail to buy — and address them by stimulating product consideration and removing purchase barriers
  • Develop and reinforce shopper habits by closely matching shoppers’ requirements with product and service offerings
  • Optimize the performance of pre-store and in-store touch points by targeting relevant messaging to shopper segments

About SmartRevenue
SmartRevenue is your eyes and ears at the point-of-purchase, experience and consumption, at home, in public, in-store and in digital, anywhere in the world. We've conducted over 1 million observations and interviews in 120 categories across 210 retail banners in the U.S., Canada, Latin America, Asia, Europe and the Middle East. Leveraging the best trained and educated in-house field force of over 1,200 global ethnographers, SmartRevenue helps clients identify critical point-of-purchase, experience and consumption KPI data white space metrics unavailable through other market research approaches.

Contact us for more information:
Braxton Haulcy, VP of Business Development & Client Service
braxton.haulcy@smartrevenue.com

smartrevenue speaking at the quirk's event, orange county

SmartRevenue will be exhibiting and speaking at The Quirk's Event, Orange County, February 28 - March 1, 2017. SmartRevenue's President of Insights, Dard Neuman, PhD., will provide a mini‑workshop on how to effectively align shopper and consumer decision-making models to develop integrated and actionable insights for marketing and merchandising.

Date/Time: Tuesday, February 28th @ 4:15 PM
Location: Quirk's Event, Orange County (http://www.thequirksevent.com/)

Title: Making sense of Market Structures, Shopper Decision Trees, and Consumer Decision Hierarchies. Or "What do I do when my insights do not align?"

The shopper insights industry has proliferated models to understand shoppers and consumers, but this has created confusion about how to interpret and activate these tools. Join SmartRevenue's President of Insights, Dard Neuman, PhD., who will provide frameworks for understanding how to integrate these models in order to create actionable insights. You'll learn:

  • When to use different types of data - panel-based, shopper, sales, big data - what it tells you
  • The difference between market structures, shopper decision trees, navigational hierarchies, and consumer decision hierarchies
  • How to apply these models and what to do if there is seemingly contradictory data

About SmartRevenue
SmartRevenue is your eyes and ears at the point-of-purchase, experience and consumption, at home, in public, in-store and in digital, anywhere in the world. We've conducted over 1 million observations and interviews in 120 categories across 210 retail banners in the U.S., Canada, Latin America, Asia, Europe and the Middle East. Leveraging the best trained and educated in-house field force of over 1,200 global ethnographers, SmartRevenue helps clients identify critical point-of-purchase, experience and consumption KPI data white space metrics unavailable through other market research approaches.

Contact us for more information:

Braxton Haulcy, VP of Business Development & Client Service
braxton.haulcy@smartrevenue.com

crayola and smartrevenue to present at omnishopper 2016

Generation C: How to Engage Millennial Parents With Creative Solutions

SmartRevenue is excited to co-present with Crayola at OmniShopper 2016, July 10th &emdash; 13th, Chicago. We know Millennials are changing the retail landscape. Understanding how and why is key to creating a successful activation program at retail.

Join Crayola and SmartRevenue to understand how to identify a macro-trend, respond to the trend, and use shopper insights to support an activation plan at retail.

Wednesday, July 13th @ 2:15 PM 

How Crayola is Supporting a new Generation of Millenial Parents with Creative Healthy Choices for Childhood Development

The new generation of Millennial parents want to work with branded ingredients to create something; their mindset is if it doesn’t exist in the marketplace, create it. 61% of Millennial parents believe their kids need more unstructured playtime and stay-at-home parent percentages are on the rise. The pendulum in educational activities is starting to swing back to STEAM (Science, Technology, Engineering, Art, and Math). It is essential to create a healthy balance between digital activities and tactile interpersonal interaction. This session will explore these macro issues and their implications for retail, as retailers who provide families with healthy creative solutions will be more relevant than those who miss this important macro-trend. Crayola and SmartRevenue will be presenting these issues using ethnographic case studies. 

Speakers: 
Richard Stringer, Vice President of Customer Solutions, Crayola
John Dranow, CEO, SmartRevenue
Laura Hanson, PhD., Research Director, SmartRevenue

About SmartRevenue 
SmartRevenue is your eyes and ears at the point of purchase, experience, and consumption, at-home, in-public, in-store, and in the digital space, anywhere in the world. SmartRevenue has conducted over one million observations and interviews in 90 categories across 150 retail banners in the US, Canada, Latin America, Asia, Europe, and the Middle East.

We always welcome the opportunity to speak with you and learn about your business needs.

Please contact Braxton Haulcy, VP of Business Development, for more information: Email: braxton.haulcy@smartrevenue.com; Tel: (763) 331-5424.

smartrevenue and caprē group to lead shopper insights best practices workshop @ omnishopper 2016

Join SmartRevenue at the leading retail & insights event — OmniShopper 2016 — for a pre-conference workshop on best practices. Led by Caprē Group and SMARTREVENUE, with expert panelists from Hershey’s and Wrigley. Register now @ www.omnishopperevent.com

Sunday, July 10th, 2016: THE SHOPPER INSIGHT LIFECYCLE: Best Practices from Generation to Application*

LUNCH & REGISTRATION: 12:00 – 1:00 PM

WORKSHOP & PANEL: 1:00 – 5:30 PM

Join industry experts for an interactive half-day workshop focused on best methods around shopper research, insights, and activation. We will explore and learn applied best practices from beginning to end — generation through application — with practical, real world tools and examples.

Engaging and fast-paced, this classroom-style workshop is appropriate for those new to shopper insights, as well as experienced professionals seeking to refresh their insights knowledge through best-in-class approaches.

Topics include:

  • Insights Generation
  • Methodological Landscape and Choices
  • Deployment and Activation

Register now @ www.OmniShopperEvent.com 
Save 20% with SmartRevenue’s discount code*: 
OMNIS16SMARTREVENUE

Workshop Leaders: 
John Dranow is the founder and CEO of SmartRevenue, a leading provider of shopper insights and innovator in bringing quantitative ethnography to insights generation.

Claire Quinn is a Principal at Caprē Group, a marketing consulting firm focused on helping clients achieve competitive advantage through differentiated commercial capabilities and strategies.

Panel members include Stephen Bettencourt, Director, Shopper Insights U.S. & Canada, The Hershey Company and Michelle Gansle, Director, Shopper Insights & Analytics, Wrigley.

* Space is limited and you must pre-register to attend. An additional $495 will be added to your OmniShopper registration fees. 
**20% off current registration rates

Click here for complete workshop details; 
Click here to download workshop brochure

smartrevenue insights help support lyme disease awareness and prevention initiative

Learn how SmartRevenue generated ethnographic insights to support a communications strategy to build a Lyme disease awareness and prevention initiative.

SmartRevenue, in partnership with Lyme Connection and Ridgefield Library, with support from Western Connecticut Health Network, is proud to be part of a community program to help end Lyme disease.

Download SmartRevenue’s Report: “Ethnographic Pilot Study to Assess Lyme Disease Awareness and Prevention Behaviors"

More information on Lyme disease prevention @ www.lymeconnection.org

Contact us: We always welcome the opportunity to speak with you and learn about your business needs.

Please contact Braxton Haulcy, VP of Business Development, for more information: Email: braxton.haulcy@smartrevenue.com; Tel: (763) 331-5424.

About SmartRevenue 
SmartRevenue is your eyes and ears at the point of purchase, experience, and consumption, at-home, in-public, in-store, and in the digital space, anywhere in the world. 

SmartRevenue offers the largest field force of over 1000 ethnographers trained in behavioral science and uses quantitative ethnography to get at critical point-of-experience KPI measures that are not available through other traditional market research approaches. By understanding the touch-points and drivers along the OmniShopper path to purchase, companies can create more targeted pre-store and in-store marketing, merchandising, and sales plans as well as identify lost and white space opportunities. 

SmartRevenue has conducted over one million observations and interviews with over 600,000 participants, in 90 categories and 150 retail banners in the U.S. Canada, Latin American, Asia, Europe, and the Middle East.

what is the o2o trend? ini-smartrevenue moderate a panel at omnishopper 2015

What is the O2O Trend? Join INI-SmartRevenue as they discuss the Online to Offline path to purchase and shopper insights trends, challenges, and opportunities in China.

Asia has witnessed unprecedented economic and technological change in the past 10 years. China, with the world’s largest mobile internet population at 500M+, a middle class that is as large as the entire U.S. population, and a connected consumer lifestyle comfortable with e-commerce, is at the forefront of the O2O trend.

Moderated by SmartRevenue CEO, John Dranow, the panel ’Activating Shopper Insights in an Exploding O2O World‘ will discuss key challenges and opportunities in China. INI CEO Raymond Liang will kick of the panel discussion with an overview of O2O trends in China:

  • How are offline and online channels able to meet the needs of the Chinese Individual, what are their current habits in each, and can these habits be transferred from one channel to the other?
  • How are retailers and brands taking advantage of shopping trends in China today in order to diversify and connect the different channels?
  • What are the implications for brands and retailers entering the China market?

Panelists, including Tammy Schinner, Executive Director of Global Consumer Insights, Estée Lauder and Pankaj Chopra, Pankaj Chopra, Director, Global Strategy & Insights at Johnson & Johnson, will discuss shopper insights trends, challenges, and opportunities in Asia, and review key topics:

  • What about doing research in the U.S. is the same/different from doing research in China?
  • Thinking about doing business or research in China, what is one thing to be sure to do / not to do?
  • What is the balance between chains and independents in China? How is this different than the U.S.?
  • We are told that China is much more advanced in terms of e-commerce and digital engagement. Would you agree with that assessment and how would you advise the audience to develop plans for doing business in China?

We invite you to join the discussion: 

Monday, July 20th, 4 – 5:30 PM 

Asia: Activating Shopper Insights in an Exploding O2O World (a panel moderated by SmartRevenue CEO John Dranow with overview by Raymond Liang, INI CEO).

Click here for more information on the OmniShopper 2015 Conference Use the SmartRevenue code at registration for 20% off current rates: OMNI15SMARTREVENUE

We always welcome the opportunity to speak with you and learn about your business needs.

Please contact Braxton Haulcy, VP of Business Development, for more information: Email: braxton.haulcy@smartrevenue.com; Tel: (763) 331-5424.

About SmartRevenue 
SmartRevenue is your eyes and ears at the point of purchase, experience, and At-home, in-public, in-store, and in the digital space. Anywhere in the world. SmartRevenue has conducted over one million observations and interviews in 90 categories across 150 retail banners in the US, Canada, Latin America, Asia, Europe, and the Middle East.

building international shopper initiatives: smartrevenue and clorox to speak at omnishopper 2015 conference

Build a Successful Global Shopper Insights Strategy 
Join SmartRevenue and Clorox at the OmniShopper 2015 Conference to see how they did it

How do we successfully activate a global retail leadership strategy in very different local contexts? What does it take to strike a balance between globally-driven initiatives and locally-tailored category actions?

To develop their retail strategy and category leadership in Latin American and Middle Eastern markets, Clorox International partnered with SmartRevenue to produce foundational shopper insights about the home care section. Leading its regional ethnographic teams, SmartRevenue generated local category and shopper insights to help build a global strategy. The result? Successful aisle and display re-organizations in the home care category producing increased regional sales and stronger retailer partnerships.

Join Clorox and SmartRevenue at the OmniShopper 2015 Conference in Chicago, July 20th—July 22nd to see their framework for building a successful international insights partnership. Get an on the ground perspective on how to plan, execute, and implement a global sales-generating shopper marketing strategy across two very different markets: Latin America and the Middle East.

 

Clorox and SmartRevenue present: 
“How Clorox is Leveraging Shopper Insights to Drive Global Retail Leadership: A Study from Latin America and the Middle East”

Dan Mudd, International Director, Clorox International Company
John Dranow, CEO, SmartRevenue
Jennifer Heuss, VP of Global Ethnographic Insights, SmartRevenue
Juliette Kessler, Senior Project Director, SmartRevenue

Tuesday, July 21st @ 4 PM
OmniShopper 2015 Conference, Radisson Blu, Chicago

Click here for more information on the OmniShopper 2015 Conference
Use the SmartRevenue code at registration for 20% off current rates: OMNI15SMARTREVENUE

We always welcome the opportunity to speak with you and learn about your business needs. 
Please contact Braxton Haulcy, VP of Business Development, for more information: 
Email: braxton.haulcy@smartrevenue.com; Tel: (763) 331-5424.

About SmartRevenue 
SmartRevenue is your eyes and ears at the point of purchase, experience, and consumption. 
At-home, in-public, in-store, and in the digital space. Anywhere in the world. 
SmartRevenue has conducted over one million observations and interviews in 90 categories across 150 retail banners in the US, Canada, Latin America, Asia, Europe, and the Middle East.

smartrevenue invites participation in lyme disease study

SmartRevenue Leads Research on Lyme Disease Study with Lyme Connection and the Western Connecticut Health Network SmartRevenue is pleased to announce its collaboration with the nonprofit groups Lyme Connection (http://www.lymeconnection.org) and the Western Connecticut Health Network to understand how the public perceives Lyme disease risk, and what they know about prevention. The results of this study will be applied to a public health campaign aimed at increasing Lyme awareness and prevention behaviors.

If you are 18 years or older, we invite you to participate in the online study about Lyme Disease. It should only take 10-15 minutes, and your participation will help more people learn how to protect themselves from Lyme Disease and other tick-borne diseases. The online survey will be available until June 12, 2015.

Survey Link: http://surveys.smartrevenue.com/s3/fa926cd4782c?cp=SRweb

For more information about the study, please contact SmartRevenue at amanda.dranow@smartrevenue.com or gina.wilson@smartrevenue.com

smartrevenue’s leads ethnographic research on lyme disease study with lyme connection

SmartRevenue is pleased to announce its participation with Lyme Connection, a CT-based Lyme disease task force, in an ethnographic pilot study to better understand the community’s beliefs, behaviors, and experiences around Lyme disease. SmartRevenue’s planned ethnographic approach to the study will reflect input from medical doctors who represent a range of professional opinion as well as local community stakeholders and families who have been impacted by Lyme disease.

With collaboration from Western Connecticut Health Network (WCHN), ethnographers from SmartRevenue will be conducting ethnographic interviews with participants at the May 12th Lyme Connection Health Fair, in Danbury, CT. The ethnographic data collected will be anonymous, and the research will serve as an inclusive platform to support a candid conversation among all parties to elevate awareness and promote continued focus on prevention, research, and development of better care and treatments for people with Lyme disease. Ethnographic data will also be collected through on-the-street interviews, online surveys, and in-depth home interviews with families in the community.

SmartRevenue would like to acknowledge those who have helped us develop this ethnographic pilot study:

  • Dr. Daniel Cameron, MD, MPH, PC, President, International Lyme and Associated Diseases Society
  • Dr. Carolyn M. Couture, MD
  • Dr. Christienne S. Coates, MD
  • Rudy Marconi, Ridgefield First Selectman, Town of Ridgefield
  • Jennifer Reid, Co-Chair Lyme Connection
  • Joann R. Petrini, PhD, MPH
  • Amber Butler, MPH

For more information about the study, please contact SmartRevenue at amanda.dranow@smartrevenue.com or gina.wilson@smartrevenue.com

smartrevenue and samsung presenting at international shopper insights in action

SmartRevenue and Samsung to present at International Shopper Insights in Action Event in November

SmartRevenue is pleased to be a first-time sponsor and speaker at the 4th Annual International Shopper Insights in Action Event November 3rd—5th in Edinburgh, Scotland. The International Shopper Insights in Action Event brings together over 250 of the most prominent retailers and FMCGs from across 35+ countries to share best practices (and next practices). SmartRevenue is thrilled to be among the industry leaders presenting at this year’s conference. Dard Neuman, PhD., President of Insights at SmartRevenue, will be sharing the stage with Kyle Rhodes of Samsung to look at the Mobile Path to Purchase in their presentation:
Samsung: Utilizing Mobile Phone Path to Purchase Insights To Drive Brand, Excitement, Knowledge, and Conversion Through Experience Programs

Their session will look at the Mobile Phone Path to Purchase and how core shopper insights drive unique experience programs both in and out-of-retail. Samsung's experience programs are designed to deliver technology knowledge, build brand excitement, and drive sales. Join us to understand how integrating on-the-ground shopper insights with the execution of experience programs has allowed Samsung to identify:

  • Barriers and opportunities for shopper conversion
  • Brand perceptions and awareness
  • Insights to drive brand excitement and loyalty

About SmartRevenue 
SmartRevenue is your eyes and ears at the point of purchase, experience, and consumption, at-home, in-store, and in-public, anywhere in the world. SmartRevenue offers the largest field force of over 1000 ethnographers trained in behavioral science and uses quantitative ethnography to get at critical point-of-experience KPI measures that are not available through other traditional market research approaches. By understanding the touch-points and drivers along the OmniShopper path to purchase, companies can create more targeted pre-store and in-store marketing, merchandising, and sales plans as well as identify lost and white space opportunities. 
SmartRevenue has conducted over 800 different studies with over 600,000 participants, in 80 categories, and in 150 retail banners, in all US markets. SmartRevenue offers global insights services through SmartWorldShopper. SmartWorldShopper has conducted over 2500 studies, in 60 countries, in over 100 retailer banners over the past 25 years.

For more information on our services, please contact:
Braxton Haulcy
VP Business Development & New Opportunities
braxton.haulcy@smartrevenue.com
(763) 561-0716