SmartRevenue brings Digital Ethnography™ to the omnichannel path-to-purchase in order to identify, track, and quantify the new shopper journey to understand the when, where, how, and why


WHEN

Mobile analysis and diaries track online and app usage in order to develop a rich picture of shoppers’ digital engagement as part of their daily habit states

WHERE

Point-of-experience ethnography helps specify how web, mobile, and social media interactions are actually used—and not used—in-store, at-home, and in-public
 

HOW

In-person shopalongs and online or mobile surfalongs provide fine-grained analysis of how shoppers interact with specific apps and websites
 

WHY

SmartRevenue’s cross-platform omni-channel ethnography clarifies the total context of purchase decisions between the overlaps of the social and digital environment
 

 

Digital Ethnography Uncovers The Omnichannel Path-to-Purchase

 

So Digital Strategies Align with Your Shopper's Path to Purchase

 

Learn More

We would welcome the opportunity to review our capabilities and methods with you. Email us for more information: braxton.haulcy@smartrevenue.com