SmartRevenue is founded on these beliefs:

• Profitability depends significantly on meeting customer needs, product differentiation, and impulse purchases
• Meeting customer needs, developing differentiated products, and understanding impulse purchases is complex. Given the number of channels, retailers, categories, and SKU’s, multiple methodologies are needed to understand the complex contemporary shopper
• In order to accomplish these goals, companies need to understand:
• Shoppers who make actual purchases, not only consumers who use products
• Shopper segments
• Need-states and trip-type by segment, as shoppers shop differently based on the need-state
• Purchase drivers by need state
• Store and shelf hot-spots by need-state
• Packaging and messaging within the competitive set
• Drivers and locations of unplanned purchases
• No single source of data, such as consumer interviews, shopper observations, and purchase data will give a complete picture of shopper purchase dynamics
• Given the millions of dollars at stake, it is critical to base decisions on differentiated  insights generated by integrating:
• Observation of shopper behavior
• Interviews based on shopper behavior
• Immediate purchases
• Past purchases
• Store conditions
• In order to generate differentiated insights based on integrated data, the best people, methods, and technology need to be engaged and activated
• The best industry practices require an ongoing understanding of business innovation in addition to a mastery of key academic disciplines including: anthropology, psychology, sociology, statistics, art, literature, and the sciences
• Data, however differentiated and sophisticated, is not a sufficient deliverable – clients should expect and require differentiated recommendations for strategy and solutions to grow their businesses
• Client expectations should not only be met but exceeded