Smart Revenue

Aligning Brand Strategy with Retail Strategy and Execution: Shopper-Centric Insights, Strategy, and Solutions
	Shopper-Centric Research Combines:
	International network of ethnographers Valuable observational insights Cutting-edge technology Advanced research methods Industry/Channel experience
	To Produce Differentiated Insights:
	Analyze shopper segmentation Assess need-states by segment Categorize aisle and shelf behavior by segment Identify purchase drivers by need-state Enhance purchase decision tree Evaluate packaging and in-store communication Identify barriers to trial/purchase Discover drivers of unplanned purchase Map valuable store and shelf hot-spots
	To Create Unified Shopper-Centric Strategy and Solutions:
	Deliver critical insights for brand, packaging, merchandising Identify hidden segments Optimize display and shelf strategy Refine packaging and pricing strategy Facilitate stronger customer/trade development
Wireless Technology + Quantitative Ethnography + UPC and Loyalty Card Scanning equals optimized Store Layouts, Planograms, and Brand Strategy